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6 ways to increase your website traffic with audience collaboration

website traffic

The most popular websites know that the secret to maintaining high traffic is audience collaboration: keeping your readers orviewers engaged byencouraging them toparticipate in your site or the day-to-day activity of your brand.


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By interacting with the audience, you give your visitors more reasons to click through pages, explore links, and visit frequently.

Hereare six ofthe most effective ways toengage with youraudience-chosen for their-simplicityand impact:

 

1. Know your audience

Proper content planning requires a thorough knowledge of the target audience, their habits and preferences. Google Analytics and similar marketing tools give customers vital information about their users: where they come from, the types of devices they use, and what they do when they explore your site.


This is a reliable way to map the behavior of the average visitor and which pages or types of content are most valuable. Likewise, knowing what devices yourvisitors are using can give you insight intotheir preferences and help you assess whetheror not yoursite isoptimized for the people who make up the majority of your traffic.

 

Audience collaboration isa matterof collecting and using visitors' input toimprove their experiences with your website. Whenyou make changes toyour website that reflect your audience's feedback and preferences, they'll take notice.

 

2. Keep your comments sections open and moderated

The one thing that keeps people coming back to the site is a sense of community. If a website can serve as a gathering place for like-minded people, they are more likely to get used to checking in.

You can choose a message board like Disqus, or open each post for a community discussion by allowing comments. Whatever your decision, make sure you have a comprehensive set of policies and guidelines in place to maintain a healthy discussion, as well as a dedicated team of online moderators to enforce them. You want to keep your comments section to house your audience's thoughts and opinions, not a bunch of snoopers and intruders.

 

3. Give your audience plenty totalk-about?

To get the most value out of every page, blog entry, or video upload, your content must be written or designed to generate discussion. Open blog articles that ask questions to your readers are a great example, as are message boards with good updated talking points for a certain period of time (i.e. daily or weekly). Don't believe us? Let us know-why-in the comments below.

In an age where content is spreading like wildfire, you also want to make sure your website pulls all the incoming posts and links it can. After inspiring discussion, the next best outcome is to encourage your readers to drag your friends into it as well. If a page on your site receives heavy incoming traffic, you know you are on the right track.

 

4. Be responsive

A few points ago, we mentioned how community building is a valid and effective marketing strategy for businesses and content creators alike. However, adapting your visitors to share their opinions and connect with like-minded minds is only half of the equation; The other half is creating a character to join those discussions.

Your-website is itsown personality, and many elementsof effective brand-communication apply to cyberspace. You'll want tocommunicate in a way that your visitors--find interesting-honest, and reliable.

Just be sure to keep your head cool and learn how to deal with disruptive commenters. Like we said before, the internet can be a very frustrating place. Take the worst one step at a time and never lose your head when engaging with your brand account.

 

5. Get with the times

The-best content creators know how to-use popular culture to their advantage.

While content creation is all about making something original-and-unique, the best websites balance that with appeals and references to things that modern-audiences already appreciate, from references to recent blockbuster movies or hit TV shows, to-breaking the-clinical-and professional tone. To-present a ticking joke.

This makes your persona and website feel more relevant and convinces your audience that your core message is relevant to their interests.

 

6. Learn from what they love

Let's face it: your site isn't the only site your audience visits. Odds are your target demographic subscribes to a few other websites out of habit, and sometimes, you love these sites more than you love them.

Don't let this fact discourage you, but let it inspire you. Find out what websites your demographic visits most frequently , and take a page out of their book. Notice how they designed their site, what their writing looks like, and everything you feel as you go through the visitor's experience. All of this would give you an idea of ​​your audience's preferences, as well as give a solid benchmark against which to compare your website.

 

conclusion

Your visitors are the foundation of your website's success. Take every opportunity to listen to what they have to say, and adapt accordingly - you'll be delighted to collaborate with your audience when advertising and sales revenue comes in.



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